Experience flow design
The full journey: entry, product exploration, interaction and cart.
IFSG · Immersive virtual retail
A luxury shopping metaverse you can reach into
A futuristic virtual store where shoppers explore curated brands in an interactive 3D world, in VR, with an AR prototype for phones.
Experience & Interaction Designer
Led the experience design: interaction logic, storytelling and user flow
ROLE
Experience & Interaction Designer
SCOPE
VR shopping world + AR phone prototype
TOOLS
Unity 3D · Reality Composer · Tilt Brush · Figma
FOCUS
Interaction logic, storytelling, user flow
My contribution
From brand ideas to every interaction in the store
I worked closely with 3D artists and developers, sharing functional guidelines, giving iterative feedback and running user tests.
Storyboard & interaction blueprint
Entry and guidance, spatial sound and voice feedback, micro-interactions, UI behavior.
Creative ideation
Made-up brand identities with product styles, 3D asset ideas and promo videos.
AI & AR extensions
Reality Composer prototypes exploring AI-enhanced and AR versions.
Team collaboration
Guidelines and feedback for 3D and dev, plus user testing for smooth functionality.
The 3D dashboard
Six objects replace a menu
Each icon on the physical dashboard rises in sequence, and the interface explains what it does.
Search
Find products or brands
Shopping bag
Holds items, leads to checkout
Wishlist star
Save favorites for later
Global prices
Worldwide pricing and brand comparisons
Home store
Back to the heart of the metaverse
G-coin
In-world currency and rewards
Storyboard · VR
Four scenes, from arrival to holding the product
Storyboarded end to end, including spatial sound, voice feedback and UI behavior.
01
Welcome to the metaverse
You spawn into an architecturally rich luxury store, with soft light and a welcome panel.
02
Tutorial
“How to shop” and “Ready to shop?” panels teach the basics, or you skip straight in.
Drop image
ifsg-06-vr-tutorial.png
ifsg-06-vr-tutorial.png
03
Product groups
Eight featured items rise from the obelisk, in two curated groups at the center of view.
04
Product interaction
Point, pull, grab and turn a product like in real life; its details unfold beside it.
Interaction design
Shop with your hands, not a menu
Point and pull
A ray from the controller plus a trigger press brings the product forward.
Grab and inspect
Squeeze the grip to hold it, then turn it and look up close.
Drag to save
Move it toward the wishlist or bag icon; the panel unfolds with the update.
Details that unfold
Name, price, material and sizes, plus “Visit store” and “Play” brand video.
AR prototype · Reality Composer
The same store, on a phone
Mockups built in Reality Composer, with visual enhancements in Photoshop.
01Welcome, then Continue
02Products come forward
03Double-tap to scale up
04Add to wishlist
05Checkout, then keep shopping
06Wishlist details
07Gen.e spins, particles spread
08Particles glow at the center
Tools
Built across four tools
Unity 3D
The VR build
Reality Composer
AR prototypes and mockups
Google Tilt Brush
Spatial sketching
Figma
Flows, storyboard, UI
Immersive virtual retail experience for IFSG. I led the experience design strategy and worked closely with 3D artists and developers. This page shows my role and contributions.
MORE PROJECTS
All work
