The brief
Create a joyful, intuitive, and accessible VR-based mindfulness journey.
Collaborators: VR artist · Creative Director · Strategist
Made for Joy · Immersive mindfulness in VR
A mindfulness world where the world is the interface
Interaction design for an immersive VR mindfulness app, with visuals and guides approved by national wellness experts.
Concept & Interaction Designer · CXR Agency (Kinemeric)
Full concept and investor demo reel
ROLE
Concept generation & interaction design
COLLABORATOR
Google Tilt Brush concept artist
DELIVERABLE
Full concept + investor demo reel
TOOLS
Tilt Brush · Multibrush · Open Brush
Background & challenge
Mindfulness in VR, without the psychedelic visuals
Made for Joy wanted a calming, spatially intuitive world vetted by wellness experts, for first-timers and seasoned meditators alike.
- 01
Avoid typical psychedelic or abstract visuals
- 02
Intuitive for first-time users, novel for seasoned meditators
- 03
Embed joy, trust, and harmony in every interaction
- 04
Business viability without overwhelming users
My role & contributions
I shaped how people move, feel, and interact in the world
Merging interaction design with the client’s core values: joy, trust, and guided self-exploration.
Interaction concept
Gaze, gesture and object triggers across the universe
Spatial design
Interaction logic layered over the VR artist’s 3D worlds
Tilt Brush prototyping
Full flow sketched, Tree of Life to multi-island journeys
Client alignment
Every client meeting: business goals, usability, visual coherence
4 islands
Starting, Content, Personal and Community, each with its own job
3 inputs
Gaze, hand gestures (yoga mudras) and objects replace 2D menus
0 flat menus
The world itself became the interface
Design approach
Embodied interaction: the world is the UI
My interaction sketches in Multibrush became the foundational reference for the dev pipeline.
Gaze-based triggers
Crystals unlock content when the user’s eyes settle and hold on them.
Hand gesture recognition
Yoga mudras let the user talk directly with the concierge.
Object-based storytelling
Fruit tosses reveal portals and plant seeds of intention.
Concept storyboard · gaze interaction
World philosophy
Three values behind every interaction
“Interaction is the new narrative.”
Joy
Every interaction sparks delight, not just function: a crystal lighting up, a fruit revealing a portal.
Intuition
Gaze, gesture, and touch replace 2D menus. The interface disappears and the world becomes the UI.
Emotional engagement
Pacing, sound, and visual rhythm guide the user’s emotional state, not just task completion.
The Tree of Life · entering the Made for Joy universe
The four islands
One universe, four islands, each with one job
Each island replaces a screen you would expect in a flat app.
01 · STARTING ISLAND
Onboarding & core interactions
A progressive tutorial that teaches the whole interaction language in one guided sequence.
Teleportation: shimmering VFX mark teleport points
Grabbing: focus items glow to guide grip and stack
Fruit trigger: toss a fruit to reveal the next portal
Gaze focus: a held gaze fills a ring and unlocks info
02 · CONTENT ISLAND
Content discovery
A living, spatial catalogue replaces the flat 2D menu.
Concierge answers yoga-mudra gestures; the terminal opens the full catalogue
“Seeds of Joy”: color-coded trees and fruits organize content
03 · PERSONAL ISLAND
Your home base
Progress, profile, and personal growth made visible.
A large crystal projects featured content, events and profile
Planting earned objects grows flowers: progress you can see
A default avatar transforms live as you customize it
04 · COMMUNITY ISLAND
Community & business model
Connection and monetization, without overwhelming the user.
Multiplayer: start, join a private session, or enter an open one
Monthly, annual and lifetime plans unlock after a free limit; a crown marks subscribers
Outcome
From concept to fundraising
With a full concept in hand, the Made for Joy team moved into fundraising while preparing for a full build. Armed with detailed concept art and an immersive demo reel, the idea was well received by investors and potential users alike.
Full concept
Delivered end to end, ready for a full build
Demo reel
An immersive reel for investor pitches
Fundraising
The client moved straight into raising for the build
Concept realized · in-engine build
Client work for Made for Joy, delivered at CXR Agency (Kinemeric) with a Google Tilt Brush concept artist. This page shows my role and contributions.
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