01 Fold
Assemble the printed cardboard net into the tower.
TD Bank · One Vanderbilt · WebAR
A cardboard skyscraper that comes alive in AR
People build One Vanderbilt with their own hands, point a phone at it, and watch the tower celebrate in TD green.
XR Designer · CXR Agency (Kinemeric)
The only XR designer, with a Creative Director and 2–3 developers
ROLE
XR designer
TEAM
Creative Director + 2–3 developers
PLATFORM
WebAR on 8th Wall, in the phone’s browser
PHYSICAL PIECE
Fold-it-yourself cardboard One Vanderbilt
The idea
A tower you build, then bring to life
The client’s idea: a cardboard One Vanderbilt that people fold together. Once it stands, a phone camera turns it into the stage for a TD Bank celebration.
02 Scan
Point a phone at the black geometric patterns.
03 Celebrate
A blimp, a taxi, fireworks and a green crown light appear.
Client prototype. The patterns on the crown activate the experience and anchor the green TD light on top.
What I did
Everything that made the paper tower feel like TD Bank
As the only XR designer, I owned the branded layer and worked with the developers until it ran right on the cardboard.
Branded 3D assets
The TD blimp, the NYC taxi and other branded pieces
Crown light
Used the top patterns to place the green TD light
Firework celebration
Animated in After Effects, exported as a spritesheet
Developer sync
Worked with the devs until tracking and effects ran as intended
0 apps
It opens from a web link, in the phone’s browser
3 beats
Fold, scan, celebrate: one physical-to-digital story
1 handoff
Effects delivered ready to code, as a spritesheet
Activation
Patterns that start the show
The black geometric patterns printed on the model are the image target and plane tracker, so the AR locks onto the tower itself.
Guided start
A prompt asks people to point their phone at the marker.
Tracking lock
Once found, TD green appears on the base of the tower.
Crown light
I used the top patterns to place the green light plane, recreating the TD Bank light on the crown.
Branded assets
Turning a paper model into a TD Bank scene in New York
TD blimp
Floats alongside the tower, carrying the TD logo at eye level with the crown.
NYC taxi
Drives along the street-map base, grounding the model in the city.
The payoff
A celebration, built with the developers
The fireworks burst over the tower once the scene is complete. I made them and handed them over ready to code.
Animate
Firework bursts built in After Effects
Export
Rendered out as a spritesheet
Hand off
Delivered to developers to code in
Play
Bursts fill the sky above the tower
Developer sync
I worked with the developers to get the tracking, branded assets and celebration effects running right on the cardboard tower.
No app to install
The finished experience opens from a web link in the phone’s browser.
What this project shows
Designing where the physical and digital meet
Physical-to-digital design
A printed object became the trigger, the anchor and the stage for AR.
Brand in 3D space
TD green, the blimp and the taxi turned a paper model into a TD Bank scene.
Production-ready handoff
Effects delivered as spritesheets, then tuned with developers on the real build.
Client work for TD Bank, delivered at CXR Agency (Kinemeric). I was the only XR designer, working alongside a Creative Director and 2–3 developers. This page shows my role and contributions.
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